Kenya is arguably the most entrepreneurial nation in Africa. With up to 10 million Micro, Small, and Medium Enterprises (MSMEs) contributing roughly 40% to our GDP, the spirit of enterprise is our economic backbone.
The government has recognised this, pouring billions into the sector through the Financial Inclusion Fund (popularly known as the Hustler Fund) and other initiatives. By August 2025, disbursements from the Hustler Fund had reportedly topped KES 71 billion, reaching about 9 million Kenyans. But here lies the critical challenge: Access to capital does not guarantee success.
Statistics from the Kenya National Bureau of Statistics (KNBS) and private sector studies consistently show a high mortality rate for small businesses, with thousands closing their doors annually not because they lacked a good idea, but because they lacked a strategic plan. Money without management is quickly lost. To move from a "survival business" to a "scalable enterprise", you need more than just a loan - you need a blueprint.
The Meru University of Science and Technology (MUST) Online MBA with a Specialisation in Entrepreneurship provides that blueprint.
The Missing Link: Strategic Competence
Many Kenyan entrepreneurs operate on instinct. While street smarts are valuable, they hit a ceiling when you need to structure a company for growth, negotiate with investors or manage complex cash flows.
This MBA is designed to professionalise your passion. It validates your experience with academic rigour, giving you the tools to analyse market data, structure your operations and build a business that can survive without you being present 24/7.
Learn While You Earn: The "Start Anytime" Advantage
For an entrepreneur, time is money. You cannot afford to shut down your shop or pause your startup to sit in a lecture hall for two years.
The MUST Online MBA respects the entrepreneur’s schedule. The programme is 100% online and features flexible enrolment, meaning you can sign up and start at any time of the year. Whether your business has a quiet season in January or July, you can begin your studies when it suits you, applying the lessons to your business in real-time.
A Curriculum for the Modern Founder
The programme combines 11 core business modules with three specialised units focused on the realities of starting and running a venture in Kenya:
- New Venture Planning and Strategy: Most businesses fail because they either scale too quickly or too slowly. This module teaches you how to write a viable business plan that isn't just a document for banks, but a roadmap for execution. You will learn to validate assumptions before spending money.
- Entrepreneurship: This module explores the wider ecosystem of innovation. It moves beyond the basics to cover intrapreneurship (innovating within larger systems) and the psychology of the founder, helping you build the resilience required to lead.
- Entrepreneurship Finance: Getting funding is hard; keeping it is harder. While the core Finance for Managers module covers the basics, this specialisation dives into the specific financial challenges of new ventures. It covers topics from managing burn rates and bootstrapping to understanding valuation when speaking to venture capitalists or equity partners.
Shift from shopkeeper to CEO
The difference between a hustle and a company is strategy. If you are ready to stop just surviving and start scaling, the Meru University of Science and Technology Online MBA with a Specialisation in Entrepreneurship is your next strategic investment.